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Research papers

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Chenyang Li, Wander Meijer
Company: GlobeScan Incorporated
May 13, 2018
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Citation

Li and Meijer (2018a, May 13). Research to the rescue. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-to-the-rescue


Research papers

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman
Company: Veldkamp Marktonderzoek
August 1, 1981
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Citation

Bronner, Schreurs and Slootman (1981a, August 01). The perception and evaluation of environmental quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-perception-and-evaluation-of-environmental-quality